Mr. Anil Kumar. N and Dr. Mridanish Jha (2020) “Role of Ethics and Personal Value of Younger Generation Customers in Buying Behavior of Eco-Friendly Products - A Study in Kollam District”, International Journal of Advanced Science and Technology, 29(08), pp. 5220 - 5226. Available at: http://sersc.org/journals/index.php/IJAST/article/view/31916 (Accessed: 24April2024).