Ms Chiedza Elizabeth Nhuvira, Professor Nirmala Dorasamy (2020) “Ecommerce Adoption Influencers In The South African Fashion Smme Context: A Case Study Of Durban Fashion Fair Designers”, International Journal of Advanced Science and Technology, 29(7), pp. 14026-14039. Available at: http://sersc.org/journals/index.php/IJAST/article/view/29868 (Accessed: 27July2026).