Hem Shah, Dr. Preetha Menon, Nikhil Bagree (2020) “Online Humor Advertising: Does İt Connect with the Audience?”, International Journal of Advanced Science and Technology, 29(5s), pp. 2504-2513. Available at: http://sersc.org/journals/index.php/IJAST/article/view/22827 (Accessed: 5May2024).