Ms.Prativindhya, D. R. K. (2019) “Influence of Digital Marketing on Consumer Buying Behaviour for Electronic Products: An Empirical Study of Indian Urban Consumers”, International Journal of Advanced Science and Technology, 28(16), pp. 234 - 245. Available at: http://sersc.org/journals/index.php/IJAST/article/view/1679 (Accessed: 2May2024).