V. Devendranath Reddy, Dr. S. Fabiyola Kavitha, (2020) “Brand Associations: An Innovative Methodological Approach On Consumer Behaviour”, International Journal of Advanced Science and Technology, 29(8s), pp. 810 - 820. Available at: http://sersc.org/journals/index.php/IJAST/article/view/10825 (Accessed: 27April2024).