DR ELANGOVAN N, DR FEZEENA KADIR,. Factors That Attract Consumers Towards Online Purchase And The New E-Commerce Policy: The Equation Of Impact India with the fastest growing online retail market has more than 15 players competing. However, the major competition has converged between just . International Journal of Advanced Science and Technology, v. 29, n. 12s, p. 463-470, 15 May 2020.