Dr Elangovan N, Dr Fezeena Kadir,. (2020). Factors That Attract Consumers Towards Online Purchase And The New E-Commerce Policy: The Equation Of Impact India with the fastest growing online retail market has more than 15 players competing. However, the major competition has converged between just . International Journal of Advanced Science and Technology, 29(12s), 463-470. Retrieved from http://sersc.org/journals/index.php/IJAST/article/view/22064