TY - JOUR AU - Gulati, Peehu PY - 2020/01/13 Y2 - 2024/03/28 TI - UNDERSTADING THE HYPEBESAST ECONOMY JF - International Journal of Advanced Science and Technology JA - IJAST VL - 29 IS - 2 SE - Articles DO - UR - http://sersc.org/journals/index.php/IJAST/article/view/3390 SP - 1496 - 1501 AB - this paper discusses the HYPEBEAST culture and its impact of the economy. This study uses articles from popular online streetwear magazines and other scholarly articles and studies to explain the phenomenon. The purpose of this study is to present available data in helpful way for economists. This study will explain the concept of HYPEBEAST culture, hype, drops, and other relating terms. We will also focus on the resale market for the goods in this market. The consumer base for these goods shall also be looked upon. We will also see the current trends in this market. The future of this market shall also be included in the paper.     ER -