@article{et al._2020, title={Mediating Role of Organizational Innovation on Market Orientation and Business Performance: SEM-AMOS Approach}, volume={29}, url={http://sersc.org/journals/index.php/IJAST/article/view/4993}, abstractNote={<p><span class="fontstyle0">This study investigated the mediating role of organizational innovativeness on the relationship between<br>market orientation and performance. Past literature has not fully investigated which strategy among<br>market development (international expansion) and technology development (investment in research and<br>development) will result in a higher performance outcome for a market oriented organization. SEM Amos<br>method was used for to analyze data gathered from a survey of 396 small and medium</span><span class="fontstyle2">‐</span><span class="fontstyle0">sized enterprises<br>from manufacturing sectors in Malaysia. Findings of this study suggest that in order to sustain their<br>competitive advantage, market oriented firms need to enhance their innovation process to improve<br>business performance.</span> </p&gt;}, number={2}, journal={International Journal of Advanced Science and Technology}, author={et al., Mohd Farid Shamsudin}, year={2020}, month={Jan.}, pages={3607 - 3613} }