@article{Nguyen Ngoc Quang, Nguyen Dinh Toan, Tran Hong Nhung, Nguyen Quang Dung_2020, title={Factors Affectıng The Decısıon To Use Apps For Provıdıng Onlıne Food Orderıng Servıce To Consumers In Hanoı}, volume={29}, url={http://sersc.org/journals/index.php/IJAST/article/view/25513}, abstractNote={<p><em>The research is aim to analyzethe factors affecting the decision to use food ordering apps in the Vietnamese market through then building appropriate marketing policies to develop such apps. Participant in the research is mainly from 16 to 40 years old; they have used or not used but all know about online food ordering apps in Hanoi.The survey method is to use online questionnaire on Google Form with a 5-point Likert scale to evaluate the observed variables, it was conducted in April 2019.Findings show thatUsefulness, Ease of use, Personal innovation are positively related to Attitude to use of online food ordering services via mobile apps; Social influence is positively related to Attitude to use and Trustworthiness; Trustworthiness, Attitude to use is positively related to Intention to use food ordering apps.The results makes thatThe level of impact of each factor on Intention to use is different, in which Social influence has the biggest influence, Usefulness has the worst influence.</em></p&gt;}, number={8s}, journal={International Journal of Advanced Science and Technology}, author={Nguyen Ngoc Quang, Nguyen Dinh Toan, Tran Hong Nhung, Nguyen Quang Dung}, year={2020}, month={Jun.}, pages={4558-4569} }