@article{Kavita Tandon, Dr. Mamta Mohan_2020, title={A Study of Influence of Mall Atmospherics on Consumer Shopping behaviour}, volume={29}, url={http://sersc.org/journals/index.php/IJAST/article/view/20171}, abstractNote={<p><em>Attractive atmospherics is a significant contributor towards a pleasant shopping exp</em><em>e</em><em>rience. </em><em>Mall atmospherics comprising of the color scheme, layout, odour, music and others (par</em><em>k</em><em>ing facilities, food courts, multiplexes, kids’area, marketing and promotion events etc.)</em><em>pave a way in forming a long-lasting impression of a mall in the shopper’s mind. As shopping at a mall is no longer viewed as a boring chore but as a leisure activity, so the appropriateblend of soothing music, vivacious</em> <em>colours, pleasingodours - all sum up to having an experience worth remembering. </em></p> <p><em>It is vital for mall managers in today’s times to make sure that the image they wish to co</em><em>m</em><em>municate through the mall atmospherics is in harmony with the product offering of stores at the mall and the positioning that is desired to be created in shoppers’ mind. </em></p> <p><em>This study aims to study the relationship between optimum mall atmospherics and sho</em><em>p</em><em>ping behaviour of consumers.</em></p> <p><strong><em>Keywords:</em></strong> <em>Mall atmospherics, PAD Model, Environmental Psychology, Mall Patronage, e</em><em>x</em><em>periential consumption.</em></p&gt;}, number={3s}, journal={International Journal of Advanced Science and Technology}, author={Kavita Tandon, Dr. Mamta Mohan}, year={2020}, month={Jun.}, pages={2115 - 2122} }