Relationship Capability as Antecedents for Success of New Product Development: A Strategic Fit Framework

Abstract

This research was conducted to basically fill the gap observed in studying New Product Development (NPD) and several approaches like Strategic Fit have been proposed to analyze the external and internal suitability of an organization. This study, however, focused on the discussion of the antecedent variables of a successful NPD like the Relationship Capability which produces an Internal Driving Force strategy and Willingness of managers to share knowledge with other staff in achieving new innovative product development and improving company performance. The research was conducted on 253 banking employees that make use of digital services, especially BUKU 2, 3, 4 through the use of six hypotheses developed and tested using SEM LISREL. The company strategy was found to be very important for new innovative product development and the achievement of desired performance. In general, this study contributes to the identification of some appropriate methods required to stimulate creativity and innovative work behavior for employees to achieve strong and sustainable business performance.