Factors Analysis of Basic Human Values at Indonesian Insurance Company

Abstract

Abstract: Human capital is a major factor to support the productivity of the company. Value desired to motivate themselves to reach a goal. This research used descriptive type with quantitative method. The population used in this research are employees of PT. Asuransi Jiwa Bumiputera Bandung with amount of 100 employees. The data analysis technique used in this research are descriptive analysis and factor analysis. Descriptive analysis showed that basic human values are in good category and factor analysis showed that there are two new factors formed in the basic human values on employees of PT. Asuransi Jiwa Bumiputera Bandung. These factors are named as the harmony and self-enhancement factors. Harmony factors are represented by universalism, conformity, tradition, security, benevolence and self-direction variables and these factors are the highest contribution in the basic human value.