Can The Usability of Website, The Quality of Website Information, and The Quality of Website Interaction Influence Trust and Loyalty of Customers Online Shopping Site?

Abstract

This research aims to analyze the influence of website usability, information quality, and quality of interaction on customer trust and the loyalty of online shopping sites. Quantitative is applied with smartPLS analysis techniques. The population of this study are all people who have purchased online shopping sites, with a sample of 50 respondents who were selected using a purposive sampling technique. The results of the research show that the usefulness and quality of information of the website has an effect on the customers 'trust in online shopping sites, while the quality of website interactions does not affect the customers' trust in online shopping sites, and trust influences customer loyalty on online shopping sites.