A Study of the Variables Considered by Students While Choosing an MBA Institute – An Indian Perspective

Abstract

Global economy and state of technology is changing dramatically in an uncertain way. To sustain in the globalized competition, every organization and eventually every individual has to achieve a sustainable competitive advantage to differentiate him from the competitors. There has to be a strong point of differentiation to overcome the competition. Education itself has evolved as a sector with a variety of courses and degrees offered by various Institutes throughout the world. Now a days numerous industry oriented certification courses and undergraduate and post graduate degrees are offered by the educational Institutions. To get armed with the latest industry norms and practices, majority of the students are getting attracted towards professional courses. There are lots of options available in the market, out of which, the most attentions seeking courses is Master of Business Administration, popularly known as MBA. Unlike several foreign countries, where “Earn and Learn” pattern is available for the students to purse majority of the professional courses, Indian students has to wait for their jobs unless they finish the course. So in India, an MBA aspirant has to select the Institute very carefully to complete his degree. Every state wise, Indian culture is dominated by local societies and hence besides knowledge and intelligence quotient lot of social, cultural, economic variables affects the choice of an Institute. The researcher has made an attempt to put a light on all those variables which are being considered by an MBA aspirant while he selects an Institute to obtain his MBA degree. The findings of this paper are based on various empirical researches conducted by number of researchers in the relevant field.