The Selection Parameters of Various Banks in Nanded District

Abstract

The Financial service industry is having cut throat competition as there are many banking and non banking financial companies competing to increase the customer database. The customer database can be increased if customers prefer the brand of that financial company. The preferred brands are selected by the customers. This present study is focused to analyze the impact of different selection parameters of banks and NBFCs. The brand selection parameters and its relative importance are studied through and Ranking based on Weighted Average Score. The present study is carried out in Nanded district and the respondents include Customers, Managers and Employees.