FACTORS AFFECTING THE COMPETITIVE CAPABILITY OF SMALL AND MEDIUM WOMEN ENTREPRENEURS
Small and medium women entrepreneurs have a major contribution in the country’s economic development. After the implication of liberalization, privatization and globalization, all the countries are paying attention to support small and medium women entrepreneurs in order to mobilize maximum resources, generate employment opportunities and to improve competitiveness among them. However, today women entrepreneurs are still facing many problems in terms of finance, human resources, marketing, technology capability etc. These capabilities will result in the development of competitive capability of small and medium women entrepreneurs. Competitive capability is very important in order to sustain not only in the local market but also in the national and international market. Therefore, this study is an attempt to explore the factors affecting the competitive capability of small and medium women entrepreneurs. This study is surveyed 400 women entrepreneurs and obtained complete response from 384women entrepreneurs with 23 questions. The data is collected from November 2019 to January 2020. Simple random sampling technique, Cronbach's alpha and Structural Equation Modelling (SEM) technique are used in the study to obtain the research result. Finally, the study concludes that there are five factors that affect the competitive capability of small and medium women entrepreneurs with significance level 0.05 and the influence of technology capability is more compare to other capabilities on competitiveness of the women entrepreneurs.