Relationship of Information Technology with Management In Unified Communication – Importance Towards E-commerce & Digital Marketing

Abstract

In today’s era, the Unified communication is being proven a significant role in the timing of e-commerce & Digital Marketing. Basically, some collections of communication tools which are going to be very important tool for office work is known as Unified i.e. Amalgamated Communication. There are some famous and common tools of Unified Communication such as Scheduling of team work through Email, Telephonic Conferencing, Video calling and Calendaring & some real-time communication tools. A browser based interface and/or a thick client are being used for using unified communication tools by a user. The video conferencing, Sms Capability, Fax Services, Text Messaging & Mobility Services are an essential part of amalgamated Interaction System. Today’s largely spilt exchanging modes are integrated by the Unified communication. In today’s era, the amalgamated communication has a main feature in each organization as Increase in employees efficiency, decrease in IT costs & increasing the swiftness & elasticity are same motives for all of the organization, So,  unified communication platform should be within affordable prices and easy to manage  and surely reliable to accomplish the motives of the organization. The motive of the research is to specify the necessity of using amalgamated communications among executives and users of an organization which can use all of their communiqué tools from a single edge as this communication is very fruitful while in case of not well or inclement weather or somehow during travelling. This communication is much better and fruitful for the environment for office sitting persons. By using amalgamated interactions which is independent of distances from the working area, we can have better user occurrence and by using these amalgamated communication tools the employees are motivating for their work with greater potential.