Entrepreneurial Specialization in Creative Industries for Contractors

Abstract

This study aims to reveal the interest in entrepreneurship in the creative industries sector of contracted labour. This research is a survey research with research subject of contracted workforce. The research sample was obtained using the snow ball sampling method with a total of 60 people. Research data were collected by questionnaire and analysed by percentage statistical techniques. The results showed that (1) 43% + 23% of respondents stated that the first job that was obtained was less / inappropriate according to the majors in school, respondents who stated it was appropriate and very appropriate 28% and 5%. Conformity between type and level of difficulty of the skills obtained at school and at work, respondents who declared appropriate and very appropriate were 5% and 36%, respondents who stated less and inappropriate were 28% and 26%, and those who stated very unsuitable 3 %. After terminating the contract, 25% of respondents said that they had an independent business, while others were unemployed, worked to help parents in the fields / at home, and worked odd jobs. The industry sector that is occupied as an independent business by contract workers is 45% workshop and 43% culinary and the rest are other types of business. As many as 76% of respondents stated that they were interested in entrepreneurship in the creative industry sector, while the reason for those who were not interested was because they did not have the capital of 53%, while others were because they did not understand entrepreneurship and were afraid of failure. Respondents who are interested in entrepreneurship in the sector / craft industry by 45%, culinary sector by 38%, photography by 28%, design 20% and information technology 16%. (225 words)