COMMUNICATION AUDIT TECHNIQUES OF DESIGNING STRATEGIC PLAN OF THE GOVERNMENT OF MAKASSAR CITY

Abstract

This study aims to audit the basic policy of strategic plan information dissemination, process, techniques and communication patterns of  the strategic plan of Makassar City Government  from the Mayor to the Technical Implementation Unit. In achieveing the aim, a case study study was selected using a communication audit approach and an analysis technique developed by the Communications Audit Committee established by the International Communication Association (ICA) which is the communication experience analysis (communications experience) also known as critical incident technique) described through qualitative description. The results of this study indicate that communication techniques of the Strategy Plan implemented by the Mayor to the relevant units is instructive techniques. Meanwhile, at the unit level informative techniques and instructive techniques were applied. In addition to applying instructive techniques, the Mayor gives an improvised opportunity to every unit of opportunity for improvisation. This improvisation is used to perform the function of the gatekeeper (goalkeeper).