PREFERENCE DEVELOPMENT OVER ETAILING AMONG GENERATION COHORTS: A CONCEPTUAL FRAME WORK AND RESEARCH PROPOSITIONS

  • Dr. Arockia Mary. R, S.Jenifer

Abstract

The study comprises of different aspects as  consumer behavior in  digital world, impact of e-tailing on consumer buying decision making process, nature of e tailing among generation cohorts, variation in buying decision making process among the generation cohorts and finally the impact of e-tailing on buying decision process among the generation cohorts are compiled for logical understanding.

Published
2020-03-19
How to Cite
S.Jenifer, D. A. M. R. (2020). PREFERENCE DEVELOPMENT OVER ETAILING AMONG GENERATION COHORTS: A CONCEPTUAL FRAME WORK AND RESEARCH PROPOSITIONS. International Journal of Advanced Science and Technology, 29(4s), 409 - 415. Retrieved from http://sersc.org/journals/index.php/IJAST/article/view/6324