A STUDY OF CONSUMER BEHAVIOR TOWARDS BANCASSURANCE AND THEIR ISSUES AFFECTING BRANCH ACTIVATION
Bancassurance is the concurrence of banking and insurance sector. It is the distribution of insurance products through the different branches of banks. This research work on “Branch or staff activation to eighty percent” examines the challenges faced by the company during the branch activation of Bank Of Maharashtra, Delhi region and the factors responsible for branch activation or deactivation & the steps/ measures required to prevent it. The research also focused on the behavior of consumer towards purchasing health insurance policy through banks and the factors influencing it. The research methodology used in this research work is exploratory research. The analysis and conclusion is drawn via this method only.