AN ANALYSIS ON “CONSUMERS’ ATTITUDE TOWARDS ONLINE SHOPPING BEHAVIOR IN GROCERY AND FOOD ITEMS” – A STUDY IN CHENNAI REGION
The paper focuses on digital redefining, which means to “go” shopping. The Indian food and grocery retailing industry have shoppers’ who are enjoying the benefits of digital in other retail settings and are beginning to expect them in grocery as well. The main objective of this paper is to examine the consumers’ attitude towards online shopping behavior in food and grocery shopping. The primary data was collected through online questionnaire and was sent to potential respondents through online private messages and electronic personal mail. The factors taken for analysis are state of online shopping behavior and its’ impact on personal factors and social factors. The findings of this study will enable the retailers to find ways and means to take food and grocery items ahead in the road of success through e-retailing.