ELEMENTS THAT ELICIT EMPLOYEE ATTRITION AT PARAGON DIGITAL SERVICES
Human capital is the real asset for any organization, and this makes the HR role important in recruiting, managing, and retaining the best. The HR department has a clear role in this process and determines the success rate of any organization. The success or failure of an organization is largely depend on the competence of the people working therein. Employee attrition is a serious issue, especially in today’s knowledge-driven marketplace where employees are the most important human capital assets. The success of any service organization depends largely on the employees. So this study focused on why the attrition occurs and the possible ways to reduce it. The objective of the study is to understand the factors which are central to employee attrition and to examine the reason for attrition. To fulfill the research objectives researcher collected the data from three sources. First from the record maintained by the PDS company (when they joined and left the PDS from 2016 – 2019 February), secondly from ex-employees and the final source is from the current employees of PDS company. The data was collected through structured questionnaire. The collected data was analysed through descriptive statistical analysis. From the study it is identified that lack of growth opportunities and salary are the major factors which force employees to quit their jobs. This study concludes that to reduce attrition, industries can create some opportunities for the growth of their employees within the organization by adopting new innovative technologies and effective training programs. This study may be helpful to the management to focus on the critical factors identified in this study in addressing the employee attrition problem.