ARTIFICIAL INTELLIGENCE: A STUDY WITH REFERENCE TO BANKING INDUSTRY IN CHENNAI CITY

Abstract

Banks play a vital role in the expansion of financial life of modern society. It is considered as the life blood of today’s world financial system because it handles cash, credits and other financial transactions. An Artificial Intelligence in the banking industry is to get close into the customers preferences, to ensure that the customers are satisfied with the services provided by the banks and help the customers to understand their expectations from the banks. In this article it is made to examine the customer awareness towards an Artificial Intelligence in banks. This study carried out quantitative survey of 80 respondents of the bank customers in Chennai city. Data collected for the analysis is from both the primary and secondary data. The major contribution of this paper is to know the consumer awareness and perception of Artificial Intelligence in the banking sector.