From Perceived Coolness to Destination Loyalty: The Role of Satisfaction and Place Attachmentin West Java, Indonesia

Abstract

Marketing of tourist destinations must pay attention to the tourist’s expectation. Coolness is one of the expectations that many tourists currently have. This study analyzes how the influence of perceived coolness on satisfaction, place attachment, and destination loyalty tourism in West Java, Indonesia. This study uses a quantitative method with questionnaire which is distribute to 200 tourists in West Java. The results of data collection were analyzed by SEM (Structural Equation Model) method and use AMOS software. The results of this study state that perceived coolness has a positive and significant influence on satisfaction, place attachment, and destination loyalty. In addition, this study also shows that satisfaction and destination loyalty have a positive and significant influence on destination loyalty.