Mediating Effect of Customer Perceived Value on the Relationship between Service Quality and Customer Satisfaction of E-Banking in Bangladesh

Abstract

A conceptual model is developed by using Theory of Planned
Behaviour (TPB) to show the relationship between dependent and independent variables adopted
from the existing literature. The data are collected from 323 e-banking customers taken from the four
major cities of Bangladesh using structured questionnaire. Descriptive statistics including mean,
standard deviation (SD), reliability, and correlation analysis are determined by using SPSS V23.0
where multi-group Confirmatory Factor Analysis method are applied by AMOS V23.0 to assess the
effect of mediator variable .