Willingness to Pay Analysis of Batik Craftsmen in Kampung Batik Semarang

Abstract

This study aimed at determining and analyzing the amount of willingness to pay and factors influencing the amount of willingness to pay to repair environmental damage in Kampung Batik Semarang. This study was a quantitative research, and used primary and secondary data. Meanwhile, the method of analysis used by the researchers to calculate the willingness to pay was CVM (Contingent Valuarion Method) approach. It aimed at obtaining the cost paid by respondents in this study. Then, multiple linear regression with Ordinary Least Square (OLS) method was employed to determine factors influencing WTP values of the Batik craftsmen in Kampung Batik Semarang. The results showed that the average of Willingness To Pay (WTP) of batik craftsmen in Kampung Batik Semarang was Rp. 5,413. Meanwhile the total / aggregate value of WTP in this study amounted to Rp 135,570 per month. Based on the results of multiple linear regression analysis, the variables of income and number of family dependents had a significant influence on the value of WTP. On the other hand, the variables of age and education did not have a significant influence on the value of WTP.