The study on impact of Non-Monetary factors influencing stock market with reference to Chennai city

Abstract

Abstract: The money earned is to be partly spent and rest of it should be invested to earn the future expenses.  The rate of investment depends upon the infection level of the country.  The higher the rate of  infection, the individual need to invest more to improve the standard of living, the essential criteria is that an individual should sheet right investment avenue and it should be will diversified.  The diversified investment should be combination of equity, gold, commodity market, and must of fixed deposit.  The tag line of the investment market is higher the risk, higher the return, with the clause of long term investment will fetch higher revenue.  This research paper studies about the factors influencing equity market, as the stock market is highly volatile in nature, as there many macro economic factors determining equity market like infection, gross domestic product, foreign direct investment and much more to lee considered for investment, and there are non-monetary factors influencing stock market namely psychological factors which is divided into multiple variables of which it is ascertained that over confidence of an individual will affect the decision making.  The study also status that increase in unemployment rate in developed countries will affect our country in terms of investment avenue when it comes to sentiment marry investors which represent T value of 9.473 affects the investment decision.