Can gender still be considered as a differentiating ground for political interest in the millennial segment of population?

Abstract

The study is focused to know the opinion and behavior of the alienated youth and millennial towards political marketing. The cynicism towards the politics of the youth has been prominent and has predominantly affected the voting percentage. The study is focused on the fact that now the social media has provided the much needed efficacy to end cynicism. The critical citizenry among the millennial is needed to be established. The study also focused on the fact that the engorged on the matter are no more gender biased. The female suppression has lifted and opinions have been generated. The engagement of the female on political matters was the same as the males was the outcome of the research. The altercation on the construct of trust in politicians is remaining. All other constructs have leveled the opinions of both the genders.