The influence of Shopping Applications on consumer buying behaviors in selected cities of Gujarat (Ahmedabad, Surat, Vadodara and Rajkot)

Abstract

E-commerce is a topic that has received so much attention in the recent digital era as a new concept that was introduced to the general consumers. Due to tremendous benefits associated with E-commerce, consumers adopted it and use it in parallel with other forms of shopping. The focus of this article is on shopping applications since they are becoming essential tools for online shopping which is part of E-commerce and presumably have an influence on consumer buying behaviours. On the other hand, Consumer behavior focuses on what consumer buy, where, how, when, and why they buy certain products and services, but consumer buying behavior focuses on the process that the consumers go through while making their purchasing decisions. There are many assumptions that indicate that shopping applications might have an influence on consumer buying behavior, and the tests conducted under this article shall confirm or disapprove this statement, based on collected data in Ahmedabad, Surat, Vadodara and Rajot.