The Role of Collaborative Innovation in Supporting Strategic Success - An Exploratory Study of the Opinions of a Sample of Employees in Babylon Bank / Najaf Branch

Abstract

Synergistic innovation is an intangible asset of great importance to the organization aiming to achieve excellence and creativity in the provision of products or services, as the interest of the senior management of industrial organizations in intellectual resource can be reflected in achieving strategic success through the provision of services or unique new products or the development of existing services through which Win over other competitors and then achieve success and continued growth in the business world. Hence, the main purpose of this research is to study the impact of synergistic innovation in consolidating strategic success. The problem of research through questions raised on the extent of the relationship and impact of synergistic innovation in achieving strategic success within the National Bank of Babylon / Najaf Branch, and to achieve the research objectives were tested And other sub.

The research was applied to a random sample of (37) persons working in Babylon National Bank / Najaf Branch. The data were analyzed using SPSS program. The most important results of the research, the existence of a strong positive correlation and significant impact between the dimensions of synergistic innovation combined and individually in the dimensions of strategic success combined and this means that the high level of synergistic innovation increases the level of strategic success in the    bank researched. While the study recommended the need to pay attention to the proposals of customers and try to meet these proposals by translating them into specifications for the new product to meet the needs and desires of customers as well as work to review the methods and programs of synergistic innovation in order to give priority to first learning quickly followed by failure smartly and then formed a team An ambitious goal according to the priority of its impact on strategic success.