INTERNET BANKING: A STUDY ON CUSTOMERS PERCEPTION IN CHENNAI CITY

Abstract

As the selection in virtual banks developments, the bank customers' are more interested in using the banking services through online. Now a day, all the account holders are eager in using internet banking services for various purposes. The present study aimed to describe the perception of the customers on internet banking with special reference to Chennai. The questionnaire distributed to the 150 bank customers belongs to Chennai District at random. The perception on using the internet banking measured in the factors of accuracy, cost effectiveness,  efficiency, accessibility and easy to use. Most of the customers are expecting to train for the banks staffs related to enhanced internet banking services, publicity among the public to improve the service