The Conceptual Frame Work: The Roles of Information Sharing in the Expand Relationship Between Social Capital and The Operational Performance of Innovation and the OTOP Inno-life Tourism Base Community in Upper North, Thailand.

  • Kammanid Supot et. al

Abstract

The objectives of the study are (1) to study the factors of the Relationship Between Social Capital and The Operational Performance of Innovation and the OTOP Nawatwithi Tourism Entrepreneurs Community  in Upper North, Thailand and (2) to study the roles of  of the Relationship Between Social Capital and The Operational Performance of Innovation and the OTOP Nawatwithi Tourism Entrepreneurs Community  in Upper North, Thailand.    The study has been used the mixed method research which are quantitative research and qualitative research. An in-depth interview and a small focus group discussion have been conducted for quantitative findings. Also, A survey questionnaire has been confirmed the qualitative information which was based on the theory of Social Capital.  The target population were 284 the  OTOP Inno-life Tourism Base Community. Entrepreneurs in Chian Mai, Lampang, Lamphun and Mae Hong Son. In addition, the study has been analyzed by descriptive statistics and Structural Equation Modeling (SEM) approach. The data was also analyzed by AMOS Program to reveal the findings, discussions and recommendations. Finally, the research will be useful for the further studies on the development of economic systems in local areas.

Published
2020-01-13
How to Cite
et. al, K. S. (2020). The Conceptual Frame Work: The Roles of Information Sharing in the Expand Relationship Between Social Capital and The Operational Performance of Innovation and the OTOP Inno-life Tourism Base Community in Upper North, Thailand. International Journal of Advanced Science and Technology, 29(2), 1745 - 1748. Retrieved from http://sersc.org/journals/index.php/IJAST/article/view/3421