Analysis on Marketing And Sales Strategy on The Organizational Performance – A Study on Pharmaceutical Industry SME’s In India Attachments Area

Abstract

The research methodology is defined as a systematic way of resolving the problems encountered in a
research. Furthermore, the research methodology is defined as a science of exploring, the ways of performing a
research. The more suitable definition for the research methodology would be stated as a way of predicting and
describing the phenomena, where researchers examine the ways of completing their research. The objective of
the research methodology is to generate a research outline which forms the basis of development of a thesis so
as to examine the impact of the factors of microfinance, on the development of the women entrepreneurs.