The Determinants of Consumer's Intention to Use E-wallet: The Case Study of MoMo in Vietnam

Abstract

The research was conducted to analyse the factors affecting the intention to use the MoMo e-wallet of consumers in Vietnam. The sample size includes 280 consumers of MoMo e-wallet. The research methods used in this study are exploratory factor analysis and linear regression analysis. The findings show that there are five factors affecting consumer's decision to use MoMo electronic payment, which includes: perception of use efficiency, awareness of easy-to-use, social impact, perceived reliability and perceived cost. Managerial recommendations for MoMo e-wallet have been discussed to serve consumers’ needs better as well as accelerating the development of the electronic payment industry in Vietnam.