BUYING INTENSION OF MENSTRUAL CUPS AMONG WOMEN IN INDIA
Background: In this era of globalization, Menstrual Hygiene Management is to be concerned. However due to increasing menstrual health hygiene practices adopted by women are rapidly changing and are shifting towards healthier and sustainable products in the Indian market.
Objectives: This study aims to identify and evaluate the factors effecting the buying intension of menstrual cups and to provide managerial implications in the future.
Methods: The data was collected through a questionnaire survey method; Exploratory Factor Analysis was used to bring down the factor focusing on the prominent factor useful for the study. Sample size for the study was 455 where simple random sampling technique was adopted to give every element in the population to give an equal chance.