A Study on Digital Marketing and its Impact on Consumers Purchase

Abstract

Digital marketing is wide-based and includes developing business strategies leveraging emerging technology that raising expenses and grow industry internationally in a highly competitive environment. Rapid technology advances, the usage of digital marketing, social network ads, web browser marketing are also on the rise. Digital marketing is utilized for advertisers to promote goods & services on the market. Digital marketing has an imperativepart to escalating the distribution of goods and services. The purpose of this investigate is to examine the impact of digital media and whether it is an imperative tool for both marketers & consumers. We have explored the effect of Digital media as well as its impact on the customer's buying behavior. This study was performed on the basis of a structured questionnaire for primary data as well as a sample size of 100 respondents.