An Analytical Study of Role of Brand Building in Mobilizing Students in Private Universities In India

Abstract

The brand is a virtual asset, brand building helps in shaping the mindset of students who are planning to move to a different place for higher education. Brand building is an essential element that influences the preference pattern of the consumers. Student mobility depends on the institution that has made the maximum effort to sketch out the strategies that are required to entice the audience. This paper focuses on the main ingredients that need to be protruded to affect the long term decision associated with students who plans to resettle and develop relationship with a brand that it can closely connect with. The popular branding strategies are showing the infrastructure of private universities in advertisements. Focus on research, patents, number of students and placements.