Resources Based Mapping out on the Capability of Micro Small Medium Enterprises (MSMES) to Leverage the Industrial Products

Abstract

Small businesses are required to have high competitiveness in order to survive and develop. For this reason, clustering needs to be carried out based on the type of products. This survey study sought the recourses and capability of Micro Small Medium Businesses to leverage the Industrial products; it administered a number of interviewees, including small business actors in Medan, Binjai and Serdang Bedagai. It was used quantitative research type, and the data collected through questionnaires and FGD. The result shows that, there are 361 small businesses in Medan with 24 types of industries spread in 21 sub-districts. The distribution of industries in Binjai is divided into 5 sub-districts, namely East Binjai District, West Binjai, South Binjai, North Binjai and Binjai Kota. The mapping was carried out on 467 small businesses with 23 types of industries. Sergai is divided into 12 sub-districts namely Perbaungan, Pegajahan, Sei Rampah, Dolok Masihul, Sipispis, Sei Bamban, Kotari, Pantai Cermin, Teluk Mengkudu, Tanjung Beringin, Tebing Syahbandar, and Tebing Tinggi. Mapping was carried out on 55 small businesses with 12 types of industries.