A Study on the Differences in Perception of Local Culture Performance- Focused on Culture Marketing Factor -

Abstract

Background/Objectives: As modern society is networked and more culture is being created, various cultures coexist to the extent that it is described as a cultural war. The local cultural and artistic performing industry is one of the key industries.
Methods/Statistical analysis: This study used the Convenience Sampling Method to survey the main cultural and artistic center of Jeonju, the Gumi Cultural Art Center, and the Busan Civic Center. 360 copies of the total 420 questionnaires were collected for the artists and the general public in the above regions. 350 units of the survey were used for the actual analysis except for 10 people whose survey contents were missing.
Findings: In local cultural and arts performances, products represent works, which are influenced by aspects of artistry, creativity, diversity of characters, and understanding of content. When it comes to product development, the biggest concern in planning the performance will be how to harmonize and develop entertainment works that can create the artistic value for completion of the work and the audience's interest, and also contribute to the diverse cultural activities of local residents. In Korea, for example, professional sports products are heavily activated locally and are easily accessible to the public. The development of novel genres and stories that can shock audiences can also be a strategy considering creativity. As such, local cultural and artistic performances need to be contributed to meet the needs of audiences through diverse genres and materials and to improve the cultural standards of the region. A constant effort to attract audience attention would be the best strategy to bring attention to cultural and artistic performances.
Improvements/Applications: It was concluded that the government should be able to improve the cultural level of local residents, develop local culture, and provide various programs that can become one with the audience through programs that can develop into a festival.