Opportunities And Challenges Of Groundnut Marketing In Tamilnadu

Abstract

Agriculture plays a key role in the development and the mainstay of any economy, especially in the early phases of development. In India also it is no exception.Groundnut is the most popular oilseed crop of India. This is known as peanut, earthnut, monkey nut, goober pinda and Manila nut. Groundnut is an important crop both for oil and food. It is a grown in over 100 countries and thus plays an important role in the economy of several countries. About two third of the crop produced in the world in crushed to extract oil and one third is used to make other edible products. India accounts for 40 per cent of the world area and 30 per cent of world output of groundnut.The present study is based on both primary and secondary data. Convenience sampling technique has been adopted for the present study.The sample size of the study was 200 groundnut traders.Descriptive statistics was adopted for theSample of groundnut traders opportunities and challenges has been analyzed with the help of factor loading component analysis. Marketing problems have been analyzed with the help of Garrett Ranking Technique.. Therefore the study will be helpful to increase the opportunities and minimize the marketing problems of groundnut traders.

Keyword:. Groundnut marketing, opportunities, challenges, Market efficiency