Factors Affecting The Decision To Use Apps For Providing Online Food Ordering Service To Consumers In Hanoi

Abstract

The research is aim to analyze the factors affecting the decision to use food ordering apps in the Vietnamese market through then building appropriate marketing policies to develop such apps. Participant in the research is mainly from 16 to 40 years old; they have used or not used but all know about online food ordering apps in Hanoi. The survey method is to use online questionnaire on Google Form with a 5-point Likert scale to evaluate the observed variables, it was conducted in April 2019. Findings show that Usefulness, Ease of use, Personal innovation are positively related to Attitude to use of online food ordering services via mobile apps; Social influence is positively related to Attitude to use and Trustworthiness; Trustworthiness, Attitude to use is positively related to Intention to use food ordering apps. The results makes that The level of impact of each factor on Intention to use is different, in which Social influence has the biggest influence, Usefulness has the worst influence.