Factors Influencing the Customers towards Service Quality of Shopping Malls in Chennai City

Abstract

The shopping malls are one such format which has engaged the attention of Indian shoppers due to their potential for shopping, leisure and entertainment. However, with the increase in the number of malls across various cities of India, it has become imperative for retailers to understand the dimensions which attract shoppers to malls. The purpose of the study Chennai is the metropolitan cities the people are spending the time during holidays in shopping malls. The main objectives of the study factors influencing the customer towards service quality of shopping malls in Chennai city. The shopping malls the marketers are rendering many services to the customers. The study structured questionnaire method. The present study 125 samples have been collected with the help of self made questionnaire. Convenience sampling method has been used for selecting the customers. The data were analyzed tools used for the analysis is percentage analysis, Friedman test and ANOVA was used. The concluded of the study shows that the customers are influenced visit the shopping mall due to enjoyment, convenience and attractiveness.
Keyword: Shopping Malls, Motivational factors, Retailers, Metropolitan cities.