Consumer Perception About Service Quality Dimensions Using Servperf Analysis of Co-Operative Banks

Abstract

Measuring customer satisfaction is critical in the process of serving the customer. The importance of improving service quality in the banking industry is highly considered for achieving objectives of the industry in whole. Service quality considerations are comparatively less among co-operative banks in the state due to various reasons. An in depth analysis of the service quality perceptions of their customers is essential to achieve sustainable growth for the sector. The perceived quality is normally assessed based on service quality dimensions such as tangibles, reliability, responsiveness, assurance and empathy. The SEVPERF instrument is considered as an ideal instrument to measure service quality. This study is an attempt to measure service quality among co-operative banks In Ramnad District of Tamilnadu State in India, with more than 450 Cooperative banks, using SEVPERF instrument.

Keyword:. Consumer Perception, Service Quality, SERVPERF Analysis, Co-Operative Banks.