Social Sentiment Analysis of Nike’s Advertising Campaign

  • Sanjeev Chauhan

Abstract

Nike has a long history of taking out ads that make a social statement and draw the attention of the public to the issues that matter. Not only Nike support these issues but it also makes a deep impact on the lives of the people around the matter and generates public interest around the topic which generally gets lost in the fast-paced society.

Social Media has a big role to play in this 21st century and companies involved in such controversial topics get a lot of flake or applause for the stand they take. In the 1980s such public gimmicks didn’t matter much but today companies get completely wiped out for one such wrong statement by the amount of negativity it receives on social media platforms like Twitter, Facebook, and Instagram. Through this report, we have tried to analyze the effect of these ad campaigns on the brand image and reputation of a company.I have used various tools to do a social media analysis to identify the trend that came when the company came out with the ad, the reaction of the public via tweets, and how the negative or the positive response affected the company’s revenue.

Keywords: Marketing Campaigns, Understanding consumers’ reaction, Social sentiments.

Published
2020-06-06
How to Cite
Sanjeev Chauhan. (2020). Social Sentiment Analysis of Nike’s Advertising Campaign . International Journal of Advanced Science and Technology, 29(04), 6393 - 6404. Retrieved from http://sersc.org/journals/index.php/IJAST/article/view/27330