Study of Customer Perception about LCV and Impact of Brand on Their Buying Behavior in Vijayawada

Abstract

Presently a day's autos especially four wheelers are exciting a high feeling of enthusiasm among the Indian individuals. While purchasing autos they consider different variables like moderateness, style , working expenses and simplicity of support The primary focal point of this examination is to discover the purposes behind the brand mindfulness and brand maintenance on different brands and how clients get pulled in to LCV's and what number of clients are making a recurrent buys on this brand and not moving to other brand buys. The investigation is directed to know Retention, Perception and Awareness of the client of LCVS with an example size of 110 and manages all age bunch and Occupation of clients in the market. The primary goal of this exploration is to know the client's way of life, Income level, Perception, conduct about different brands. The central points distinguished are quality, Price, Designs, fresh debuts, Advertisements. It likewise centers on observation, Awareness, Brand Retention of the Customers LCV Showrooms at Hyderabad, Vijayawada and Guntur.

Keywords: Customer Perception, Customer behavior, Customer Retention, lifestyle, Automobile