Sensory Marketing and Its Role In Attracting Customers: A Conceptual Review.

Abstract

The focus of this paper is bringing out the area which affect the store attractiveness and to strategies the to increase the store attractiveness. To ensure this an interdisciplinary survey has been done. The connection between some sensorial boosts and the purchaser conduct has been illustrated. The study tries to understand the effect of sensory stimuli on effective marketing of products. However, thereis the absence of research in certainareas ofthe study. The paper illustrates al diagrammatic representation of the sensorial factors utilized inside store, its fundamental impacts in the shopper conduct and the most significant, the SOR model, to clarify relations. Ends, administrative ramifications, suggestions for future gaps will be given.