Current Scenario of Investing Pattern of Indian Investors with Special Reference to Northern & Western Region- A Critical Analysis

Abstract

Saving and Investment are considered as two very important concepts that need to be studied in order to understand the behavior, pattern and decision-making process of the investors. Even today many of the people are still not aware of the significance of savings and investments. Therefore, it is very crucial to make them aware about the importance of investment, different avenues available in the market and then, understand their attitude towards the investment. The present study can be relevant to understand the investing pattern and attitude, behavior investors in India mainly in northern and western region. The study focuses on analyzing the investment pattern of the investors of northern and western part of India in today’s current scenario and aspects that are considered while making investment decisions. The study will help in identifying the investment options which the investors of these regions prefers in current market situation and will help Financial institutions to adopt proper strategies to earn good profits.