A study of Planning and developing strategies for effective social marketing.

Abstract

The use of marketing principles and techniques in behavioral change is social marketing. It is a concept, process and application to understand who people are and what they want, and then to create, communicate and deliver goods and services to meet their desires and needs and to resolve serious social problems.

The use of marketing principles and techniques in behavioral change is social marketing. It is a concept, process and application to understand who people are and what they want, and then to create, communicate and deliver goods and services to meet their desires and needs and to resolve serious social problems.